Visual Identity
Society97
A bold, conversation-led podcast fueled by real talk, best-friend energy, and the chaos of being in your twenties.
Visual Identity
Conceptualization
Visual Identity System
Social Media
Illustration
2025
Year
Scope
Society97 translates unfiltered conversations and modern girlhood into a vibrant, expressive visual identity designed to live seamlessly across audio, social, and digital platforms.
The identity channels the podcast’s candid, conversational tone into a bold visual system that feels playful, expressive, and platform ready.
Vibrant color, expressive typography, and layered compositions work together to mirror the spontaneity, intimacy, and best-friend energy at the heart of the show.
Building the Brand
Sketching
Exploring icons and expressive marks.
Refining
Balancing boldness, clarity, and play.
Finalizing
Defining the voice. Solidifying the look.
The Brand System
