Brand Refresh

Little Bipsy

Updated Little Bipsy’s visual identity across packaging and marketing touchpoints, and created a cohesive Core Look Book to guide future brand expression.

Brand Refresh

Brand Refresh
Visual Identity System
Packaging Design
Look Book

2024-2025

Year

Scope

Little Bipsy’s brand refresh transforms modern children’s wear into a clean, elevated visual identity that feels cohesive across packaging, collateral, and all brand touchpoints.

The system emphasizes the brand’s commitment to quality, longevity, and effortless style. Bold typography, minimal layouts, and a photography-first approach let the clothing take center stage, while black, white, and grey palettes reinforce a timeless, modern, and confidently refined personality.

Packaging Updates

Look Book

The Look Book highlights Little Bipsy’s Core Collection, serving as a visual reference for wholesale and marketing, and capturing the style, quality, and versatility of each piece.

A Closer Look

  • Outfit Pairings Guide

  • Product Call-Outs

  • A Closet Staple: The Denim Jacket

  • Cover Details

  • Table of Contents

  • What Customers are Saying

  • Made for Movement. Made for Play.

  • The Core Collection Spreads

  • The Community Impact Mission

  • Product Features Icons

Brand in Print

Bellevue Lifestyle Magazine • August 2025

Designed full-page editorial advertisements featured in Bellevue and Kirkland Lifestyle Magazine, translating Little Bipsy’s photography-forward, minimal identity into a high-impact print placement.

Brand in Motion

Beyond packaging and collateral, the refreshed identity was carried across digital marketing channels. From paid ads to lifecycle email campaigns, each piece reinforced a cohesive brand presence.

Meta Advertising

Designed paid campaigns across Meta platforms, creating on-brand ad creative aligned with seasonal launches and core product pushes.

Email Marketing

Designed and constructed marketing emails for product launches and promotions, ensuring visual consistency and strong product storytelling.

Pinterest Strategy

Maintained and helped grow the brand’s Pinterest presence through curated pins and campaign-driven creative that reinforced the brand’s modern, minimal aesthetic.

Previous Project
Next Project